The Original Factory Shop is to launch its first own-brand clothing offer in spring 10, which it wants to generate 10% of womenswear sales. It will be the first time the value retailer has designed its own clothing range.
Chief executive Angela Spindler, formerly managing director of Debenhams and chief of Asda’s clothing range George, said the range targets a 40-plus woman.
The Original Factory Shop, which generates 60% of its revenue from fashion sales, launched its first exclusive womenswear collection called Must Have – which targets a mid-20s to mid-40s customer – in spring 09, but this was designed and created by supplier Influence. Its autumn 09 Must Have range has been created by supplier Whispering Smith.
The Must Have range is set to represent 6% of this autumn’s womenswear sales. Prices range from £6 to £15. Spindler said: “This season we have done it with bigger volumes and more pieces”.
Pre-tax profits at the retailer soared 27.1% to £9.7m in the year to March 29, on like-for-likes up 4%.