Luxury swimwear brand Orlebar Brown is to open a new flagship store on Vigo Street in London’s West End on May 26, ahead of further retail expansion this year.
The 540 sq ft store will be situated on the corner of Vigo Street and Sackville Street just off London’s Regent Street and is Orlebar Brown’s second opening in Central London after Ledbury Road, Notting Hill.
The opening of the store forms part of the brand’s long-term strategy to build more of a presence in central London.
“It’s been a busy few years since we first launched in the UK. Vigo Street is a much sought after location and the perfect fit for our rapidly growing brand,” said Adam Brown founder of Orlebar Brown.
Property agent CBRE acts for the brand.