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Oroblu' targets department stores in UK relaunch

Italian hosiery brand Oroblu’ is relaunching into the UK market for autumn 13, targeting all major department store retailers.

The brand, which has always been sold in the UK via Fenwick of Bond Street, says the “very strong” autumn 13 range marked an opportunity to expand in the UK.

Export area manager Barbara Mara said there was “great” demand worldwide.

There are two collections launching in the UK for autumn 13, the Oroblu’ mainline and Miss Oroblu’, which targets a younger customer. Both comprise 20 pieces in a range of shades and patterns.

Wholesale prices range from £3.40 to £20.15.

The collection will be officially launched to buyers and press at a catwalk show at the Westbury Hotel in London on January 24.

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