Iconic fashion label Ossie Clark is to make a comeback via concessions in department store retailer Debenhams.
The brand will be available across 45 Debenhams stores and online from February next year.
The creative direction of the new line will be overseen by Nicholas Georgiou, a graduate of Saint Martins and retail prices for the collection will range from £49 to £189.
The owner of the label is high street fashion supply business Alison Mansell Ltd, which also owns premium womenswear brand Damsel in a Dress.
This is not the first time attempts have been made to revive the Ossie Clark label, following its collapse in the mid-80s.
In 2008, Marc Worth co-founder of international trend forecasting and style site WGSN bought the name and relaunched the label at London Fashion Week.
However, the relaunch collection was heavily criticised by the fashion press as not being true enough to the heritage of the brand and design director Avsh Alom Gur quit the label after designing the autumn 09 collection.
The company then blamed difficult market conditions for the decision to shut down the operation just a year after relaunch.
It is thought that on this occasion design director Georgiou has looked closely to the heritage of the brand, which was founded by Cheshire-born Ossie Clark in the mid-Sixties.
Clark was best known for his fluid, loose-fitting fashions, which characterised fashion throughout the 1960s and 1970s. He was also well known for his use of his wife Celia Birtwell’s patterns.
Clark and Birtwell divorced in the 1970s and Clark’s label fell out of fashion in the 1980s when the mood moved towards punk rock. He was declared bankrupt in 1983.
The designer was murdered by his Italian former lover in 1996 aged 54.
The new Ossie Clark collection for spring 13 was unveiled to the press yesterday (November 6).