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Own-label stimulates growth at House of Fraser

House of Fraser has reported an 8% rise in sales for its second quarter with a surge in demand for its own-label collections, including Biba, Episode and Kenneth Cole, fuelling the growth.

According to the Sunday Times, the second quarter, to the end of June, improved on the the first three months of the year, when the chain reported growth of 3%.

In its first quarter, to the end of March, sales of House of Fraser’s 16 own brands rose by 30%. There was also a 107% jump in online sales. Gross profits were up £2.4m to £81.5m

Chief executive John King said: “Customers are more and more brand oriented now. These developments, along with having secured our long-term financing through our recent bond issue, mean we have a solid platform to strengthen our position.”

Last month House of Fraser closed a £250m bond issue to help provide the group with long-term financing.

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