Comment on: Portsmouth outlet for Original Penguin
I thought that clearing massive amounts of stock every season to TK Maxx would have eliminated the need to open outlet stores.
When Gunwharf Quays outlet village opened in Portsmouth the big brands moved in.....Adidas, AllSaints, Barbour, Calvin Klein, Diesel, Fred Perry, Gant, Hugo Boss, Lacoste, Levi's, Nike, Paul Smith, Ralph Lauren, Superdry, Ted Baker, Timberland, Tommy Hilfiger, Vans, Wolsey. The major problem this presented our business in the City Centre was the location - a 10 minute walk ! We saw sales on certain brands decline by 80% in one season. Most brands didn't even have the respect to tell us they were even opening. We had to cut brands out completely and decrease numbers and the way we bought the remaining ones worth carry on with. The bigger a brand gets the less relevant independents business becomes.