Primark has promoted Paul Marchant to chief executive of the value fashion giant.
Current chairman and chief executive Arthur Ryan will remain chairman of the retailer.
Marchant, who will take up the position on Sunday, joined Primark in January as chief operating officer from New Look, where he held the same role.
Ryan, who founded the business as Penneys in Ireland in 1969, said: “I am extremely proud of all that Primark has achieved. As chairman, I am looking forward to working with Paul to ensure the ongoing success and future development of the business.”
Marchant said: “This role is one of the most exciting in international retail and I am looking forward to working with Arthur Ryan and the rest of the Primark board to build on the success of the business to date.”
George Weston, chief executive of parent company Associated British Foods said:“Since Paul joined Primark earlier this year, he and Arthur have been working together to drive its growth. Paul will now take on day-to-day control. Arthur is the creator, driving force and inspiration behind the business and will continue to bring his
enormous expertise and experience to its development in his role as chairman.”