Peacocks has collaborated with designer Pearl Lowe to launch a range of party dresses for Christmas.
Lowe’s daughter Daisy has modelled the collection, which comprises five dresses and will hit stores on November 5.
The collaboration is a first for the value retailer, which has never before teamed up with a designer.
The retro glamour-style dresses sell for between £35 and £40 in sizes 8 to 16 and are inspired by David Bowie’s Hunky Dory album.
Lowe said: “I’ve taken inspiration from the things I love – classic vintage shapes, intricate detail, lace and wonderful textiles.”
She added: “It was important that my designs were accessible and everything is under £40.”
Peacocks womenswear buying director Jane Hotz said: “We’re thrilled to be able to translate Pearl’s vintage designs for our customers. It’s been an inspiration turning her designs into reality.”
Peacocks added that this did not represent a new strategy for the retailer and that it would be a one-off collaboration.