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Pearl Zepherin

London SW2 1BZ

Director

Female

Guava London offers Creative Pattern-Cutting and Sampling.
Highly skilled in developing collections from sketch, through to constructing beautifully finished samples.

Recent activity

Comments (3)

  • Comment on: Multi-million-pound investment for Morleys

    Pearl Zepherin's comment 16 October 2019 1:16 pm

    Brixton would not be the same without Morleys !!

  • Comment on: Further redundancies at Karen Millen

    Pearl Zepherin's comment 22 August 2019 11:50 am

    Boohoo should not underestimate how important the pattern-cutters are to the Karen Millen / Coast brand.
    Fit, attention to detail and in-depth technical processes largely contribute to the brand's USP - especially being at premium level.
    If these pattern-cutting skills are not replaced and quality standards are not maintained- there may be the danger of losing loyal customers.
    However, they may gain new customers - but one wonders if Boohoo would have to eventually lower the Karen Millen /Coast price points.

  • Comment on: Bringing it home: why retailers are taking pattern cutting in house

    Pearl Zepherin's comment 26 March 2019 1:06 pm

    Pattern-cutting is a highly rewarding and creative role, as well as being an invaluable asset to companies that recognise the importance of fit. Therefore, I welcome initiatives in securing its future within the UK. However, apart from the shortages highlighted, there is a fundamental concern on the caliber of pattern-cutters that are emerging - based upon the quality of training and investment during education and beyond.
    The colleges need to focus on basic technical skills, such as balance, accuracy and attention to detail. These courses should also be supplemented by working industry experts. Furthermore, whatever entry price points they are working towards, the course should always be directly linked to technology and production.
    Pattern-cutting is heavily dependent upon varied experience, so graduates need to have mentor ship / support during the early years of their career. This time is crucial as it sets the foundation for future development of their skills. They also need access to good experienced pattern-cutters. However, the increased speed to market could have a negative impact, because there may not be the resources to support less experienced pattern-cutters to address and analyse their pattern issues.
    I do not agree that Designers needs to be trained pattern-cutters - as this may hinder creativity. However, in this day and age, the pattern-cutter has an increasing pivotal role, and needs to be fully conversant in construction techniques, as well as being able to communicate fully with other sectors, such as technologists and factories. Creating a commercial product has to exists at all levels of the industry, (luxury, premium, value) so the pattern-cutter's input is essential to eliminate potential problems during production and be able to support the process through technical data.
    On a general note, the industry should be reaching out to technicians that are retired, or approaching retirement, such as pattern-cutters, machinists, fabric cutters etc..Their wealth of knowledge is not being passed on to the new generations, and may eventually be lost.
    Today, technology in pattern-cutting is a necessity to integrate with the other processes. However, these advances will not achieve full potential if high quality pattern-cutting skills and passion for the art does not exist.