Luxury leather goods label Loewe has unveiled actress Penélope Cruz as the new face of the brand from January 2013 for three years.
Cruz will star in Loewe’s spring 13 advertising campaign, although pictures of the campaign are yet to be released.
“Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity and excellence,” said Loewe chief executive Lisa Montague.
“Loewe is an international brand proud of its Spanish roots, said Cruz. “Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.”
Loewe, which is part of the LVMH luxury goods group, has 170 boutiques around the world.