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Pennie Muir

Co-owner of specialist handbag indie Buckle & Hyde in Stratford upon Avon Brands include Claudio Ferrici, Hansson, Mywalit

How has trade been?

Over the past three months I’ve been down about half on last year. I used to have ladies who would come in and spend £2,000 but now they are resisting buying items that are considered ‘luxury’.

Are you in competition with the multiples?

Yes, I’m in competition with Debenhams as it is always having Sales. I think all indies are in the same boat.

Are you still in Sale mode?

Yes, most of my shopfloor is still in Sale with about 50% off. Having said that, every indie in Stratford upon Avon still has about 70% off.

Are you planning to add any new handbag brands?

No, because people are tending to buy cheaper products such as costume jewellery and scarves. Yesterday, I sold 20 items and the most expensive was £40 because people just aren’t willing to spend any more at the moment.

What handbag brands are selling best?

Claudio Ferrici and Hansson always sell well as they are good-quality handbags.

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