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19. Mary Homer, managing director, Topshop

Mary Homer

Position last year: 22

Under Homer’s command Topshop maintained its ceaseless global growth in 2015, launching online in India in September through local etailer, as well as opening a 10,000 sq ft flagship in New Zealand and its first Dutch store in Amsterdam in February.

Homer continued to push the tech boundaries in the run-up to London Fashion Week, partnering with social media site Pinterest to offer consumers personalised fashion recommendations based on colour preferences. Topshop also managed to secure US model of the moment Gigi Hadid to front its autumn 15 campaign, recruiting her sister Bella for its Christmas 2015 advertising.

While the year hasn’t all been plain sailing for Homer, following the departure of buying director Emma Wisden for Urban Outfitters after 16 years’ service and criticisms on social media of ultra-thin female mannequins appearing in store, demand amongst consumers for Topshop appears to be as strong as ever.

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