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27. Mahmud Kamani and Carol Kane, joint chief executives, Boohoo.com

Carol Kane and Mahmud Kamani, Boohoo

Position last year: 34

Mahmud Kamani and Carol Kane first began working together in 1993 when Kane joined Mahmud’s father Abdullah Bhanji Kamani’s businesss Pinstripe, a fashion supplier selling clothing to retailers including H&M, Topshop and Asos.com, as design and buying director. Her flair for marketing product and branding formed a winning combination with Kamani’s strengths, which lie in IT, finance and the operational side of the business.

They set up Boohoo.com in 2006, and it has gone from strength to strength. Despite a profit warning in January, which it put down to increased promotional activity on the high street and a warm autumn, full year sales grew 27% to £139.9m for the 12 months to February 28, while EBITDA rose by 16% to £14.1m. The business launched its first mobile shopping app for iOS in August.

Its portfolio is growing too. In January the pair launched sport range Boohoo Fit, followed by Boohoo Petite in February, and began selling a capsule range on Asos in May. They also started a capsule men’s tailoring collection in August sold on its own site, introduced an extended denim range Boohoo Blue in September, a Tall collection and a collaboration range with popstar Charlie XCX in October, and a lingerie range in November. With so much achieved in just one year, big things are expected to be on the cards for the duo next year.

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