Event manager, Jacket Required, aged 26
Alice Elliott’s foray into fashion came after a chance meeting with Storm Model Management founder Sarah Doukas, “who just happened to be my friend’s godmother”, says Elliott, after ‘crashing’ a lunch between the friend, his mother and Doukas. “Sarah invited me to do a placement at Storm to help me get a better understanding of what career I might be interested in. I couldn’t be more grateful for the opportunity,” she explains.
After the placement she landed a job at lingerie brand By Caprice. “I enjoyed being in a fast-paced environment. Working in a small company meant I was involved in all aspects, from marketing and PR to brand strategy and sales.”
But it’s at Jacket Required that Elliott feels at home, claiming it as her biggest achievement so far. “I feel lucky to have had the opportunity to work alongside two of the most knowledgeable gents in the menswear industry: [Jacket Required founders] Mark Batista and Craig Ford.”
The feeling is mutual. “Alice can spot a decent menswear brand from a mile off and recognises all of the qualities, subtleties and what is necessary in a collection that make it suitable for the show,” says Batista. “She has bought in brands like A Kind Of Guise, Canada Goose, Elka and Hartford all off her own bat and is constantly presenting us with new brands.”