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30 under 30: Emma McKeever

Marketing manager, Coast, aged 28

Emma McKeever

Emma McKeever

With seven years’ experience in fashion marketing under her belt, this year Emma McKeever stepped up to the role of marketing manager at Coast.

Marketing and ecommerce director Jayne O’Keeffe describes McKeever as “a real asset to our brand” and forecasts “a very bright future ahead of her”. She adds: “The past year has seen her take on increased levels of responsibility and she rose to the challenge admirably. She is dedicated and highly committed to her work and is not afraid to try new approaches.”

McKeever graduated in 2005 with a BA hons in advertising and marketing communications from Bournemouth University. When a marketing assistant role at Warehouse came up she says she “grabbed it with both hands”.

She joined Austin Reed as a marketing executive in 2006 but left after two years to become retail marketing co-ordinator at Coast in 2008, before being promoted to her current job.

Life at Coast is full on and fast paced, but McKeever wouldn’t have it any other way. “Coast is a relatively small company so you can be involved in a lot of things and I get to work with different people from all over the business.”

In 2012, McKeever worked on the marketing for the launch of Coast’s two new flagships - Oxford Street and the Trafford Centre in Manchester - which she describes as two of her biggest achievements. “It was an opportunity to create and deliver a new identity for the brand that showcased the new Coast flagship experience,” she says.

McKeever aims to become brand director for an international business.

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