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30 under 30: Jilly Richards

Womenswear designer, Superdry, aged 27

Jilly Richards

Jilly Richards

Since graduating from Manchester Metropolitan University in 2009, where she studied clothing design and technology, Jilly Richards headed to Superdry for her first full-time role in the same year and has been there ever since. “Jilly has seen the brand evolve over the past five years and has been instrumental in helping the womenswear product move forward,” says Laura Nutter, head of design management. “She has a passion for the brand and will undoubtedly have a strong career ahead of her.”

Richards gushes about her career at Superdry so far. “Working for such an amazing brand is definitely my biggest achievement,” she says. “Superdry is something really exciting to be a part of right now. For example, we’ve just signed off our autumn 14 collection, which is so exciting and unexpected of Superdry.”

Ultimately, Richards would like to head her own team: “I’d love to lead a team and offer support and creative direction, challenging myself more and developing well-rounded skills in communication and fashion direction.”

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