Social media and content marketing executive, Very.co.uk, aged 27
After graduating with a BA hons in Journalism from Edge Hill College of Higher Education in Ormskirk, Katie McNamara knew she wanted to work in online fashion retail. In 2006, she joined Marks & Spencer as a web content editor, leaving after just five months to join digital firm New Mind in 2006.
Today, McNamara is responsible for the day-to-day development and management of social media and content for Very.co.uk. Philippa Heywood, the brand’s head of marketing, says she “delivers a highly engaging social media strategy through an exceptional understanding of the interests and passions of our customers. Her preparedness to innovate and active listening to both customers and competitors set her apart from her peers”.
Some of her highlights in 2012 include delivering a successful Google+ hangout with brand ambassador Fearne Cotton, and managing social media activity around Very.co.uk’s fashion partnership with V Festival.
McNamara says “online is her absolute passion” and that she sees her career progressing in digital. “Whether it’s editorial content, ecommerce content or a blend of the two, I want to be a key player in engaging with consumers across all digital touchpoints.”