Multichannel content editor, Oasis, aged 28
When womenswear chain Oasis unveiled its Shadow Board comprised of eight of its next generation of talent earlier this year, it came as little surprise that its multichannel content editor Katy Brown made the cut.
With six years’ experience in fashion marketing both on and offline, Brown has worked her way up from web editing at Kerrang! Radio to marketing roles at Selfridges, Principles and Harvey Nichols before joining Oasis as web content editor in 2011. She is also a well-known blogger with her site From Primark to Prada.
With her background across online and marketing Brown understands the needs of the multichannel consumer, and since joining the business has had a real impact on Oasis’ level of customer engagement across social networks such as Facebook, Twitter and Pinterest.
“I am really proud of driving our social presence and bringing the key brand values to life in our online touch points. I want to continue to develop my career by managing dynamic and shareable content that builds brand advocacy at a more senior level in fashion,” says Brown.
Hash Ladha, deputy managing director at Oasis, says: “From the moment I met Katy I knew she was destined for great things. She’s bright, insightful and adds so much intelligent thinking to our day-to-day work. No doubt she will be interviewing me for a job someday.”
Brown is keen to broaden her business understanding. “I have been lucky enough to shadow [Oasis managing director] Liz Evans as part of the new Shadow Board initiative.
I want to absorb as much as I can in terms of having a clearer view of the retail business across departments and functions as I develop my skills and experiences further.”