Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

30 under 30: Katy Brown

Multichannel content editor, Oasis, aged 28

Katy Brown

Katy Brown

When womenswear chain Oasis unveiled its Shadow Board comprised of eight of its next generation of talent earlier this year, it came as little surprise that its multichannel content editor Katy Brown made the cut.

With six years’ experience in fashion marketing both on and offline, Brown has worked her way up from web editing at Kerrang! Radio to marketing roles at Selfridges, Principles and Harvey Nichols before joining Oasis as web content editor in 2011. She is also a well-known blogger with her site From Primark to Prada.

With her background across online and marketing Brown understands the needs of the multichannel consumer, and since joining the business has had a real impact on Oasis’ level of customer engagement across social networks such as Facebook, Twitter and Pinterest.

“I am really proud of driving our social presence and bringing the key brand values to life in our online touch points. I want to continue to develop my career by managing dynamic and shareable content that builds brand advocacy at a more senior level in fashion,” says Brown.

Hash Ladha, deputy managing director at Oasis, says: “From the moment I met Katy I knew she was destined for great things. She’s bright, insightful and adds so much intelligent thinking to our day-to-day work. No doubt she will be interviewing me for a job someday.”

Brown is keen to broaden her business understanding. “I have been lucky enough to shadow [Oasis managing director] Liz Evans as part of the new Shadow Board initiative.

I want to absorb as much as I can in terms of having a clearer view of the retail business across departments and functions as I develop my skills and experiences further.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.