Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

30 under 30: Laura Blackburn

Men’s lifestyle wovens designer, O’Neill, aged 26

Laura Blackburn

Laura Blackburn

Such is Laura Blackburn’s talent that she fought off local competition to land a job at O’Neill in Amsterdam. “O’Neill loved her creativity and flair and this is what secured her the menswear designer position over other local candidates they had from the Netherlands,” says Nicola Wensley, associate director, buying and merchandising for recruitment firm Michael Page. “Laura has some great menswear experience under her belt already from Ben Sherman and Arcadia.”

The role at O’Neill ticked a few boxes for Blackburn and she claims it’s her biggest achievement so far. “I’m working on the product area I’m most passionate about and with an awesome team,” she says. “And to make it even better it’s given me the chance to move over to Amsterdam. I loved living and working in London, but working abroad has always been on my to-do list.”

But among that passion, lies the all-important commercial nous. Blackburn says the most significant lesson she has learnt is not to be “precious” when it comes to design but, instead, to put the customer first. “You are working towards a brief, designing for a specific customer, not yourself. If your work isn’t received as well as you would have liked it to be, don’t take it too personally. Work through it, go back and get a better understanding of your target customer.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.