Creative producer, Asos, aged 28
“Asos is so fast paced; I think we forget how much we do in a month, let alone a year,” says Laura Galligan, when asked to list some of her achievements so far. “Our Australia campaign over in New York last summer was a real highlight; getting to work with amazing photographers on some of our collaborations such as the Asos Black x Puma campaign is also amazing.”
After studying a fashion, communication and marketing degree at Leeds University, where she had a year in industry working in Monsoon’s design team, Galligan went on to work in PR and event management before joining Asos in February 2010 as a creative assistant. The thing about Galligan is that she keeps a clear head. “One of the main things that I have learned is that some things are out of your control, and if something doesn’t go to plan, it isn’t the end of the world, there is always a plan B,” she says.
Ian Wright, fashion director at Drapers and former Asos menswear editor, agrees. “Considering these home page images are the shop windows for one of Britain’s biggest fashion retailers, the importance of Laura’s input cannot be underestimated.”