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30 under 30: Leanne Oddy

International junior merchandiser (Evans), Arcadia Group, aged 28

Leanne Oddy

Leanne Oddy

With a proven track record and about eight years’ worth of experience in merchandising, Leanne Oddy was promoted to junior merchandiser at Evans in August 2012. Responsible for the development and implementation of all of Evans’ international franchise markets in the Middle East, Europe and North America, Oddy has also set up new wholesale deals across markets such as New Zealand, France and the US, and manages the concessions business to make sure they integrate fully with the UK stores.

Oddy’s performance in the role has impressed her manager, Adele Shara, holding merch[andise] manager at Evans, Arcadia Group. She says: “Leanne has driven the international team to deliver five seasons of positive like-for-like [growth]. In the last year Leanne has set up and traded four new wholesale deals, creating new processes where there were none before.”

Shara adds: “She has raised the profile of international across the floor to ensure we are a multichannel business.”

Oddy previously completed two work placements in Arcadia’s international department during her BA hons in Fashion Merchandise Management at the University of Westminster in London, which she graduated from with a first-class degree. When the then merchandise manager for international gave her a call in 2007 for an interview she was quite firm and said she would only return as an assistant merchandiser. “It worked out in the long run,” she says.

Oddy says she wants to remain in international. “I definitely want to be involved in international business development and would potentially
like to work abroad again at some point in the future.”



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