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30 under 30: Leon Bailey Green

Online retail publisher and networker, aged 29

Leon Bailey-Green

Leon Bailey-Green

He might be just 29, but you only have to drop by one of Leon Bailey Green’s networking events - where the guest list reads like a ‘who’s who’ in ecommerce - to see his cache first hand.

He began his career as a web designer before developing skills in online marketing, but seized an opportunity to act as a consultant for fashion retailers, brands and media companies.

“Leon has carved out a unique position as a facilitator for the UK’s ecommerce industry by bringing together rising stars at intimate informal networking events. He has built his credibility by being adept at listening, identifying needs and making considered, helpful business introductions,” says Nish Kukadia, chief executive and co-founder of private sales etailer Secret Sales.

Bailey Green writes a regular - and opinionated - retail blog, but his greatest achievments are his Online Fashion 100 list of influential people and writing Affairs of an Internet Business, a novel about a husband and wife team running an online business.

He’s also building an online network for men aged 20 to 40 to share experiences, advice and opinions, called Dandy Clash.

“Obviously men are spending more on clothing so fashion will in some way be part of it at some point,” he says of future plans for the enterprise.

Having forged his own path, Bailey Green advises others to do the same. “Don’t follow in anyone else’s footsteps, just invent your own job. Nobody asked me to do what I do. I had an inkling there was a demand and there is.

“Think about what you enjoy and are good at, and then work out how to marry that with providing value for others, the rest follows.”

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