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30 under 30: Liam Price

Ecommerce merchandiser, Warehouse, aged 23

Liam Price

Liam Price

Liam Price only joined Warehouse in October last year, but has already made “a really big impact”, says trading director Laura Boyd. “He is very passionate about what he does and works exceptionally hard to deliver positive results,” she says. “This combined with a genuine talent for merchandising and an understanding of ever-changing consumer behaviours in the online world, means he is a great asset to the brand.”

Price graduated from the Fashion Retail Academy (FRA) in 2007 with a Diploma in Fashion Retail Management, and won the Arcadia Award for Most Outstanding Student; handed to him by Sir Philip Green. John Lewis spotted him before he’d even completed his studies and accepted him onto the John Lewis Management Development Programme prior to graduation. “FRA is not at all surprised that he is doing so well and just 5 and a half years after his graduation he is on this list,” says FRA Principal Karen Dennison.

He joined Dorothy Perkins as an assistant merchandiser in 2009, and went to New Look as a junior merchandiser in May 2011, where he worked as part of the newly created [external] brands function, integrating more than 150 brands onto the website.

Looking ahead, Price says: “Ultimately, I see myself developing to a head of department role within the Aurora group.”


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