Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

30 under 30: Lily Rice

Founder, Lexie Sport, aged 26

Lily Rice

Lily Rice

As the only interviewee in plain jeans and a T-shirt, Lily Rice was accepted at Central Saint Martins to do a foundation course. “I had a keen interest in fashion when I was a teenager through magazines and the same university kept cropping up in all the articles so I decided that this must be the one to go for,” she explains. She then continued her studies by doing a performance sportswear design course at Falmouth University, and was the only student in her year to graduate with a first.

A four-month stint working for Sri Lanka Fashion Week followed, before Rice was headhunted by sportswear brand Umbro, where she spent a year designing kits and trainingwear for some of the world’s biggest football clubs. “I always wanted to start my own brand and there was a huge gap in the market for aesthetically led women’s sportswear designed by women,” says Rice. It led her to apply for the BBC3 show Be your own Boss with her brand Lexie Sport, which she launched in August 2013. The producers were so impressed with her idea that she appeared on the show and gained Richard Reed, founder of the Innocent smoothie drinks company, as an investor.

Lexie Sport has seven stockists, including its own transactional website. Debra Hepburn, founder of Young British Designers, which stocks Lexie Sport, says: “Lily is one of a handful of designers who we’ve taken on without actually seeing final samples. She kept us informed at every stage, created a brand to believe in that filled a very credible market gap. “

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.