Digital designer, Warehouse, aged 29
For Warehouse digital designer Nick Lehrain, the aesthetic is everything. “I’ve always loved working with images. It sometimes feels as if design chose me. Whether I’m planning an interactive feature for the website or creating eye-catching trade messages, I’m happiest behind my Mac,” he says.
Lehrain has more than 11 years’ experience in design. Prior to joining Warehouse in December 2011 he spent seven years as a freelance designer, and before that he was a graphic/web designer and photographic assistant at photography and design firm Amberroom.
He says his varied experience helps him approach design briefs in a different way at Warehouse. “I’ve produced some of my best work at Warehouse
and I am proud of our new website - which was redesigned from top to bottom last summer. It’s a mammoth ecommerce website and every detail from its aesthetics to its usability was considered. The response has been fantastic.”
He adds: “I love designing across channels, making sure our mobile app fits with our website or that our home page reflects what’s going on in store. Thinking about the bigger picture really interests me and I think this is where my future lies.”
His line manager Fiona Harrison, head of ecommerce at Warehouse, certainly seems to agree. “Digital designers like Nick don’t come along every day. His infectious passion alone is inspiring. He is highly creative, has strong technical skills and considers the user journey across all channels.”
She adds: “Nick is incredibly talented yet is humble too. Whatever the weather, he comes to work on his scooter and always wears quirky socks. Perhaps it’s this innate connection with the world that manifests itself in his work and makes it feel so authentic.”