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30 under 30: Paul Radville

Account manager fashion, Puma Lifestyle, aged 29

Paul Radville

Paul Radville

With eight years’ experience in wholesale sales and account management, Paul Radville is responsible for sportswear brand Puma’s UK independent business for its top fashion tier, which represents more than 60 accounts and 100-plus doors.

It’s a role he has made a success of since joining Puma in January 2011. Looking after accounts such as London indie Browns, fashion indie Hervia Bazaar in Manchester, Northeast mini chain Van Mildert and designer mini-chain Cruise, he has also overseen Northwest account Tessuti in going from a single door account into a top mini chain and its subsequent integration into the JD Group. Since starting he has grown his business by 50% and successfully acquired high-profile indie accounts including Philip Browne in Norwich, and Brighton-based indie Profile. Spring 13 is also up 15% year on year with strong projected sales for autumn 13.

Radville worked his way up from the shopfloor at Marks & Spencer, joining kidswear licensee CWF in 2004 as a visual merchandiser and staff trainer, before switching to become regional wholesale manager in 2006. He later joined young fashion brand Elvis Jesus as regional sales manager for the South in 2009, before migrating across to Puma.

Rowland Davies, fashion sales manager at Puma, says nothing phases Radville in pursuit of a sale. “When we employed him I knew I had someone who at 5pm on a cold afternoon wouldn’t be thinking about getting home, but whether he could reach a potential door in the next town before it shuts.”

He adds: “The next step for him should be to take on some of our rapidly expanding department store business, which will prepare him to make that move up to key account management in the not too distant future.”

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