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30 under 30: Ricky Moakes

Colour and materials designer - sport casual, Lacoste Footwear at Pentland Brands, aged 23

Ricky Moakes

Ricky Moakes

Nominated for the Gold Award at Graduate Fashion Week in 2011, and graduating with a first-class BA hons in Fashion Studies from The Arts University College Bournemouth, Moakes was snapped up by Pentland Brands to join its Lacoste Footwear team in 2011 as a colour and materials designer.

Since taking up the role, Moakes has worked on the spring 13 launch of Sport Casual. “When I got the offer for my first-ever job at Lacoste Footwear it made all the hard work worthwhile. And working from the beginning of Sport Casual and recently seeing it finally reach stores is the biggest achievement to date,” says Moakes.

Carl Wilkinson, category design manager - Lacoste Footwear at Pentland Brands, says he is one to watch. “From the moment he arrived his enthusiasm for learning the business was apparent and he already possesses a firm grasp on theme building, colour blocking and material balance. Although still a raw talent, his creative flair brings an edge to his idea generation.”

Moakes aims to become a footwear designer, with a goal to work as a designer for a luxury brand within 10 years.


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