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30 under 30: Sach Kukadia

Co-founder and buying director, Secret Sales, aged 30

Sach Kukadia

Sach Kukadia

Sach Kukadia set up Secret Sales with his brother Nish in 2007. The business has attracted four separate multimillion-pound investments from companies such as Ebay.

The private Sale site’s executive chairman, Sergio Dias, says: “Sach is fun, energetic and enthusiastic. He can easily mobilise and engage people around him. He drives collaborators and imposes himself with empathy.”

Kukadia’s flare for fashion and entrepreneurial spirit started from an early age. He attended fashion shows aged seven with his father PD Kukadia, who at the time was a major shareholder in Pepe Jeans. By age nine he was selling newspapers for profit at school, began working in his father’s warehouse picking and packing orders at 15, and set up his radio station aged 17. He then set up an events promotions agency during his first year at the University of Manchester. Kukadia graduated at the age of 22 and began working for a trading company selling off-price merchandise to retailers such as TK Maxx and TJ Hughes. This gave him the skills to start Secret Sales.

The entrepreneur says learning the difference between making a commercial and an emotional decision has been a “big career lesson”. He says: “As a founder it is easy to become attached to certain parts of the business and it has been invaluable to learn how to revoke emotion from the decision-making process.”

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