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30 under 30: Siobhan King

Senior brand manager, New Look, aged 30

Siobhan King

Siobhan King

When Siobhan King’s line manager Amy Thom said her protégé “more than kept up with the fast pace required of the role”, she was arguably putting it mildly. King’s infectious drive, ambition and passion for New Look has translated into some notable achievements, likely to make others at
a similar level feel somewhat lazy.

Since being promoted in June 2012, King has campaigned successfully for New Look to adopt augmented reality app Blippar in a bid to launch an interactive high street fashion magazine, thus giving customers the opportunity to virtually try on product. “Siobhan has already made a huge impact, spearheading new technology initiatives and owning the new brand articulation and how we engage the entire business so that we are all living and breathing the New Look brand,” says Thom.

King has set up working groups for senior management across all areas of the business to meet monthly and share ideas on best practice and threats and opportunities to the business. “I have the ability to bring people together and inspire others including the most senior directors,” says King.

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