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30 under 30: Tim Kalic

Head of digital, Pretty Green, aged 30

Tim Kalic

Tim Kalic

Since he was 16, Tim Kalic’s world has been a digital one. “That’s when I first connected to the internet; in those days it was using a 28K dial-up modem,” he says. After graduating with a first-class honours degree in interactive media production from Bournemouth University, Kalic was employed by the university in a Centre for Excellence, working on projects for the BBC and Reuters. “By then I knew that my passion lay in ecommerce and happily accepted a job offer from a dynamic digital media agency called Chillifish. We worked predominately on luxury boutique ecommerce brands,” says Kalic.

It was at Chillifish that Kalic met the team at Pretty Green. “I fell in love with the brand and concept. A year later, I joined Pretty Green as head of digital,” he says. “My biggest achievement is being at the forefront of the rapid growth of Pretty Green, building the brand online from a logo and idea to an incredibly successful business. Ecommerce is an integral part of the Pretty Green business and, from that perspective, I have been fortunate enough to be actively involved in most aspects of the business.

But he wants more. “Ecommerce is still in its early stages. I want to make a fundamental difference in how people buy online,” says Kalic.
Nigel Grant, brand director at Pretty Green, says: “Tim’s a visionary; he sees the wider picture, he doesn’t just operate in his skillset.”

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