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36. Richard Price, chief executive, F&F, and Jason Tarry, chief product officer, Tesco

Jason Tarry

Position last year: 48 (Tarry only)

Jason Tarry climbs 12 places this year following his promotion to chief product officer of Tesco, and is joined by Richard Price, who has taken over as chief executive of F&F.

F&F appeared to have come out of Tesco’s 2014 accounting scandal largely unscathed, although the supermarket did not breakdown clothing sales in its most recent full-year trading update. Its plans to grow into a global fashion brand hit a snag when it was forced to halt the opening of stores in Russia this year, but it successfully opened its 100th franchise store in Reykjavik, Iceland, in June. It now has franchises in 15 countries across Asia, Europe, the Middle East and the US.

The laid-back Tarry, who joined Tesco in 1990 on a graduate recruitment scheme, was made chief product officer in April. Meanwhile former BHS managing director Price joined F&F in September, taking over from interim CEO Richard Collins. With their combined experience, they are in a good position to push those international expansion plans forward again this year and create a strong standalone fashion brand.

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