Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

5. The weather

High street shoppers rain bad weather

Ever unpredictable, the weather again refused to work in retailers’ favour this year.

The worst summer since 2009 kept shoppers away from the high street. The wash out over the May bank holiday weekend dampened high street sales, but boosted online trading. Summer sales started early in June as retailers attempted to cash in on the improving weather, putting pressure on independents and other multiples to follow suit.

While the high temperatures of the widely reported Indian Summer did not emerge, September’s mild weather hurt footwear retailers who struggled to start selling autumn 15 boots. In general the warm autumn stunted sales of winter collections, forcing some businesses into early discounting to shift stock.

Retailers will be hoping for a festive cold snap to tempt shoppers into higher ticket items like furry coats and comfy boots in a bid to get back in the black.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.