Ever unpredictable, the weather again refused to work in retailers’ favour this year.
The worst summer since 2009 kept shoppers away from the high street. The wash out over the May bank holiday weekend dampened high street sales, but boosted online trading. Summer sales started early in June as retailers attempted to cash in on the improving weather, putting pressure on independents and other multiples to follow suit.
While the high temperatures of the widely reported Indian Summer did not emerge, September’s mild weather hurt footwear retailers who struggled to start selling autumn 15 boots. In general the warm autumn stunted sales of winter collections, forcing some businesses into early discounting to shift stock.
Retailers will be hoping for a festive cold snap to tempt shoppers into higher ticket items like furry coats and comfy boots in a bid to get back in the black.