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52. Gareth Jones, deputy chief executive and group chief operating officer, Shop Direct Group

Gareth Jones, Shop Direct Group

Position last year: 45

Well-liked and regarded within Shop Direct Group, deputy chief executive Gareth Jones has enjoyed a steady rise up the ranks of the business and in January his remit was broadened further to incorporate the responsibilities of group chief operating officer.

It means Jones now oversees fulfilment, operations, process excellence, outsourcing and customer services, as well as retaining responsibility for strategy, customer experience, Very Exclusive, ecommerce and customer intelligence.

Jones has very much spearheaded the fashion business at Shop Direct, and this year has been no different. In February, together with its managing director Sarah Curran, he launched Shop Direct’s accessible luxury and premium website Very Exclusive.

In March launched a completely personalised homepages for customers, and this enabled the business to win Best Pure-play Etailer and the Overall Award for Excellence at the Drapers Digital Awards in April.

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