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66. Peter Ruis, chief executive, Jigsaw

Peter Ruis

Last year’s position: 68

Jigsaw stormed into 2015 after a “record” Christmas 2014, when like-for-like sales rose 10% in the five weeks to January 3. Ruis and the management team were rewarded for their Christmas trading success in February, receiving a 9% share of the business from Jigsaw owners John and Belle Robinson.

With a commitment to a full-price strategy, the strong performance continued, and Jigsaw reported record £104.9m sales for the year to October 3 2015 – up 18.5% on 2014 – and trebled underlying earnings to £5.4m.  

Ruis said its decision not to discount on Black Friday, November 27, as set out in a defiant “manifesto” paid off, but Jigsaw did not disclose figures.

And the retailer scooped the Best Fashion Marketing Campaign award for its For Life Not Landfill campaign at the Drapers Awards in November. 

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