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75. Reality stars

Fleur East and Sam Faiers

New entry

As highlighted later on in our list (number 80), the power of the Kardashian and Jenner clan in 2015 has been undeniable, proving an attractive prospect for retailers to tap into their worldwide fan base. From younger siblings Kendall and Kylie, to big sister Kim and emerging fashion icon Caitlyn Jenner, in 2015 this family notched up some serious column inches.

On the high street, Lipsy continued to cash in on reality star power, unveiling its collaboration with X Factor finalist Fleur East in November.

TOWIE starlets maintained their domination of the fast fashion market, with Sam Faiers unveiling her second collection in collaboration with Very.co.uk, Jessica Wright launching a footwear line and Chloe Lewis being named as the new face of Little Mistress.

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