This ambitious duo are making serious waves in the ecommerce and flash Sales world, and are solely focused now on perpetuating this. Having built the business from scratch in 2007 to one that turned over £37.5m in 2014 and continues to grow steadily, the premium flash Sales website now boasts four million members and attracted peak traffic of 250,000 daily unique users in the last quarter of 2014.
This year, to build upon this, the brothers have prioritised personalisation across their website and marketing channels, enabling them to now create 70,000 different email variations. On the homepage personalisation has led to a 3% uplift in sales, while email open rates rose by 7% in the year to October.
Despite this, the business is yet to turn a profit but the brothers are anticipating this will come in 2016.