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96. Rick Christodoulou, co-founder and managing director, Roman

Rick Christodoulo, Roman

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Following the media storm that Roman whipped up in February following the #TheDress debate over the true colour of its £50 blue/black or white/gold dress, the women’s occasionwear brand has capitalised on the increased brand awareness to keep steadily growing its business.

The label, which rebranded from Roman Originals to just Roman later in the year, said the debate drove sales up 560% on the day and in August it was 10% up on expected sales for the year. To meet demand Christodoulou has been leading a store expansion strategy, opening around two stores a month particularly in the north and around London, taking its total to more than 180 across the UK.

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