This is the first full year that Adil Mehboob-Khan has been CEO at Liberty London, after being appointed in February 2018.
The London landmark ventured outside its Soho heartland this year by extending wholesale operations under his leadership. It launched its first wholesale showroom in Paris with its spring 20 collections. In July it expanded its fabrics wholesale business with the launch of a B2B platform. It will enable wholesale customers to purchase Liberty Fabrics’ two annual seasonal collections, which feature more than 250 designs, as well as its capsule collections, online.
Following the launch of resort and swimwear collections for spring 19, the retailer debuted its first own-brand womenswear range. From spring 20 the collection of party dresses and feminine, “classically” Liberty print designs will also be available via wholesale partners.
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