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Ali Hall and Julie Lavington

Co-founders and joint CEOs, Sosander

Womenswear etailer Sosandar stands out by targeting “unserved” women who are no longer interested in fast fashion. It reported a 53% increase in revenue to £2.8m for the six months to 30 September, although heavy investment led its EBITDA loss to grow from £1.96m to £2.7m.

Ali Hall and Julie Lavington founded the brand in 2016 and drew on their backgrounds in fashion and lifestyle media to gain traction. The CEOs’ business nous afforded them a double victory at this year’s Drapers Digital Awards: Best New Online Business and Digital Team of the Year. Once it has cracked the UK, Sosandar has its sights set on international markets to become “a global one-stop shop” for fashion.


News about Ali Hall and Julie Lavington

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