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Mark Ashton

Owner, Little Mistress Group

The business, which owns Little Mistress, Girls on Film and Paper Dolls, launched a new online marketplace in March. It currently stocks around 26 brands including Sass & Belle, Goddiva, Warehouse, Oasis, Pretty You London, Coast and Divine Grace.

The group’s three in-house brands are all also now available on the Oasis website.

This year Little Mistress Group launched several sustainable initiatives, including its “Better Together” recycling scheme in June.

In October, it rolled out eco-friendly packaging and launched three celebrity collections made from recycled plastic.

Last month the Little Mistress Group relocated its Girls on Film shop in Westfield Stratford City to a larger unit in the shopping centre under the Little Mistress name. The new store on the ground floor of the centre, covers 1,900 sq ft.


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