Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

James Brown

Commercial Director, Tu

James Brown has continued to drive growth at Sainsbury’s Argos clothing brand Tu. Sales were up 3.3% year on year for the 12 weeks to 21 September, boosting the supermarket’s overall results. The clothing line launched on the Argos website last year.

Notable product launches for the brand this year included its breastfeeding-friendly clothes, praised by mum shoppers. The range included T-shirts, blouses, pinafores and jumpsuits, and demonstrated Tu’s keen understanding of its customer.

Brown also oversaw the introduction of new Oasis concessions in selected Sainsbury’s stores. After the successful trial in six stores, more are planned for 2020.

News about James Brown

Return to Power 100