CEO, Fat Face
Liz Evans has put her stamp on the brand in her first year with an overhaul of the senior leadership team – hiring Jack Wills managing director of multichannel Mark Wright as global operations director and former Drapers editor Keely Stocker as marketing and brand communications director, and promoting buying and quality director Kate Brown to product director.
With this team in place, she worked to get the new brand vision out to consumers and raise brand awareness through a collaboration with stylist Angie Smith for autumn 19, which quickly became an Instagram hit.
Another tie-up – a curated collection of winter products – donated 15% of sales to the housing and homeless charity Shelter. This focus on product and brand identity, combined with a push towards experiential retail, led Fat Face to win top spot in Drapers’ secret shopper Hit or Miss womenswear reviews for both spring 19 and autumn 19.
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