Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Liz Evans

CEO, Fat Face

Liz Evans has put her stamp on the brand in her first year with an overhaul of the senior leadership team – hiring Jack Wills managing director of multichannel Mark Wright as global operations director and former Drapers editor Keely Stocker as marketing and brand communications director, and promoting buying and quality director Kate Brown to product director.

With this team in place, she worked to get the new brand vision out to consumers and raise brand awareness through a collaboration with stylist Angie Smith for autumn 19, which quickly became an Instagram hit.

Another tie-up – a curated collection of winter products – donated 15% of sales to the housing and homeless charity Shelter. This focus on product and brand identity, combined with a push towards experiential retail, led Fat Face to win top spot in Drapers’ secret shopper Hit or Miss womenswear reviews for both spring 19 and autumn 19.

News about Liz Evans

Return to Power 100