Menswear designer, aged 27
Adrien Sauvage’s A Sauvage label is more than a menswear collection - it is just so cool, it hurts.
Following a seven-year career as a professional basketball player including playing for England, Sauvage’s first business was Untitled Muse, a styling service for men and women, which started in 2005.
One of his clients, broadcaster George Lamb, supported him in setting up his menswear label last year, after both had become increasingly frustrated at not being able to find the type of styles they wanted.
“A piece that conveyed a balance between classic tailoring and modern fashion was simply not available,” says Sauvage of his styling days.
“Taking matters into my own hands by designing bespoke suits for these gentleman, their popularity grew faster than the pieces could actually be made [highlighting that there was a gap and demand in the market]. Hence, the A Sauvage launch in 2010.”
With no formal fashion training, the first collection for autumn 10 was promoted with a photography and film project called This Is Not a Suit, and the spring 11 range was presented as part of September 2010’s London Fashion Week.
The film This Is Not A Suit was selected for the Sundance Film Festival - a great accolade. And business is doing well too, with stockists including premium mini-chain Matches and luxury department store Harrods.
He goes on: “One can chase a dream of creativity when having the support of a strong team and a network that enables it.”