Buyer, Boudoir Boutique, aged 22
With responsibility for PR as well as buying at Boudoir Boutique, Amy Louise Keating has a lot on her plate what with the Liverpool indie also building a transactional website and creating its own brand.
Although Boudoir Boutique is owned by her mother, Louise Kavanagh, Keating is nonetheless driven to succeed. She cut her teeth at Liverpool indie Drome, where she worked in PR as well as assisting on buying trips. After Drome, she moved to New Look as a personal stylist and visual merchandiser. “It was great experience working for such a big company,” she says.
For Keating, the essence of the job is the product and the customers. “I’m very passionate about researching the market and sourcing things from all over the world that make our store unique. Also creating our own brand is so exciting.”