The buying director, Coast, aged 34
Andrea Hickman is one of the youngest directors among Aurora Fashions’ six retailers, including Coast, Warehouse and Karen Millen. Having studied fashion design at Manchester Metropolitan University, Hickman started at Monsoon as a buyers’ assistant, working her way up to buyer, before joining Coast and being promoted to head of buying two years ago and buying director six months later.
Hickman believes her relative youth helps her grasp new things such as the development of the internet. “I always think about multichannel and look at special buys for the website. Exclusivity is massive at Coast and the web is great for small buys and limited editions. Two years ago, that’s not something we would discuss and now it’s always part of our conversation.”