The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Sainsbury’s plans to buy a majority stake in rival supermarket Asda is set to create UK’s largest grocery group with 31.4% market share, and one of the biggest general merchandise groups, with combined revenue of £51bn. Drapers investigates what the proposed merger could mean for the UK clothing market.