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Ash Siddique

Co-founder and managing director, Missy Empire

Ash Siddique’s focus on his Generation Z customer has turned Missy Empire into a £20m-turnover business in just four years. The etailer’s new 35,000 sq ft Manchester headquarters, opened this year, are testament to its growth.

The new premises mean the brand can expand its range: 2020 will bring athleisure, a full core basics range, beauty gift sets and hair extensions.

The trend-led womenswear brand was launched in 2015 by Siddique and his brother, Ish, and this year expects £20m turnover, up from £4m in 2016.

Siddique plans to grow the business by adding third-party brands and branching out into menswear and nutrition.

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