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Aurora Fashions


Aurora Fashions owns, develops and manages the performance of some of the UK’s most respected women’s fashion brands – Karen Millen, Coast, Warehouse and Oasis, which are all aimed at the higher end of the market.

The group is focused on providing an environment that enables each individual brand to flourish independently, while optimising economies of scale by sharing a common infrastructure for operations, finance and senior management resource. 

  • Karen Millen brings ‘designer-wear’ to the high street with a bold approach to clothing for the body conscious cosmopolitan woman. It is a luxury brand delivering high quality, beautifully designed clothing, footwear and accessories.    
  • Coast is a premium brand and stands out in the market by offering style conscious women of all ages a beautiful range of design-led, contemporary and well-made occasionwear. 
  • Warehouse provides ‘design for the high street’ and is a brand that is aimed at 18-30 year old women who are knowledgeable about trends and fashion, appreciate design and quality, and are body confident, independent and love shopping
  • Oasis is well established on the high street as an aspirational fashion brand. Targeted at fashion aware 18-30 year old independent women, it offers a broad spectrum of products comprising clothing and accessories including footwear, jewellery, bags and belts
  • Anoushka G is a glamorous occasionwear brand with a reputation for “Hollywood red carpet glamour”
  • Odille is an intimates brand featuring lingerie and sleepwear ranges and associated lifestyle products.


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