PR manager, Office, aged 29
Describing herself as one of the creative drivers of the business, Office PR manager Ayse Suleyman has a role that goes beyond simple press releases and sample lending.
Her seasonal press launches, always in offbeat locations with a strong conceptual basis, are renowned for their creativity. The feedback she gives following press comment is used to shape the footwear chain’s collections.
“I have a varied and creative role,” Suleyman says. “Apart from managing the PR function, I am also the editor in chief of our quarterly Office magazine [250,000 circulation, half of which is wrapped with consumer title Heat].
I help to keep the brand alive and fresh at the same time as maintaining its quirky image.”
Suleyman joined Office in 2006 after working at PR agencies Fuel and Mary Portas’s Yellowdoor. In her first year, she increased Office’s press coverage by more than 150%, and maintains the coverage has gone up 95% year-on-year ever since. “Benchmarking against our competitors suggests we are outperforming the market,” she says.
It seems her combination of analytics and creativity is working - she joined a team of two people as press officer, but now manages a team of five.