Head of online selling, House of Fraser, aged 29
Passionate and enthusiastic about everything she does, Becky Olie takes her role of driving the online customer experience very seriously - she is studying for an MSc in internet retailing at the same time as holding down her job.
Her role covers the tone of voice, messaging, photography and design of the House of Fraser website as well as the optimisation of the customer journey and the strategic development of the website. She says: “I need to ensure we are supporting the requirements of the main business alongside the curation of the online experience and engagement we have with our customers.”
Olie joined House of Fraser two years ago as customer experience manager and was promoted to her current role a year later. Before this, she worked at Marks & Spencer as website content manager and before that was website manager at Dorothy Perkins.
And the future? Olie says she is studying for the MSc “to help shape ecommerce professionals to be the chief executives of tomorrow”. She is paying for the course herself, with House of Fraser offering support by giving Olie additional holiday to attend the lectures.
Robin Terrell, executive director multichannel and international at House of Fraser, says: “Becky is constantly looking for ways to drive the customer experience forward and she has been instrumental in the huge growth House of Fraser is experiencing online. She is also achieving exceptional results in her MSc, providing further evidence of her potential to be a business leader of the future.”